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What do James Bond and Lipitor have in common? What can we learn about human nature and world history from a glass of water?<br /><br />In <i>Loonshots</i>, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.<br /><br />Drawing on the science of <i>phase transitions</i>, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about <i>culture</i>. <i>Loonshots </i>identifies the small shifts in <i>structure</i> that control this transition, the same way that temperature controls the change from water to ice.<br /><br />Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and ki