Creating the Future in Communication Management: A Cross-Cultural Study of Leadership in Public Rela
This edited volume explores the topic of leadership in public relations and communication management. Using data from one of the largest studies ever conducted in the field, this work provides a unique, current, and compelling picture of expanding global PR practice. It offers the perspectives of 4,500 practitioners, 70% of whom are leaders or their direct reports in public corporations; private and state-run companies; communication agencies; government agencies; and nonprofits. The work presents foundational research that carries significant implications for global practice, advances a theory of integrated leadership in public relations, and highlights future research needs and educational implications.
0コメント